Porsche Macan

The new Macan. Dare forward.

GLOBAL LAUNCH CAMPAIGN/PORSCHE MACAN 2021/KEKO

Global launch campaign for the new Porsche Macan in 2021. While at Keko Berlin, my team and I were the creatives to win the pitch for the agency. My team and I crafted the claim, some of the main messaging, defined the look & feel for photography, and conceptualized the scripts for the launch film and the commercial as well.

The Macan is the youngest and most affordable Porsche Sportscar and the campaign for the latest face-lift focussed on a diverse group of audiences and showed how the car is for anyone who dares to step forward.

CREDITS

Managing Director Accounts: Frank Piscitello
Managing Director Creative: Michael Ohanian
Creative Director: Alexander Wolf
Art Director: Sudarshan Waghmare
Copywriter: Joy Chakravorty

AND OTHERS