Le Beck's

Le BECK'S

Packaging Design/2018/Silver Cannes Lion/D&AD Graphite/ADC gold/Grand LIA/Red dot best of best/Serviceplan

The Legendary Beer Can From Beck's

Le BECK’S was designed to improve the image of BECK’S canned beer. The limited-edition cans were unveiled on March 1st, 2018 with 5,000 carefully crafted pieces. They were presented to the public at some of the most exclusive events and were dispatched to a select group of socialites and influencers. Due to the overwhelming response, Beck’s is thinking about mass producing Le BECK’S for the worldwide beer market.

CREDITS

Global Chief Creative Officer: Alexander Schill
Global Executive Creative Director: Michael Wilk, Wolf Eike Galle
Managing Partners: Thomas Heyen, Markus Kremer
Senior Motion Designer: Dennis Fritz
Management Supervisor: Lars Holling
Senior Account: Sabrina Schwartz
Film Production: Johann Cohrs
Copywriter: Joy Chakravorty