Porsche Taycan Asia-Pacific

COMMERCIAL/PORSCHE APAC/2020/KEKO

Soul. Featuring the new Porsche Taycan.

Our task was to launch the Porsche Taycan, the first all-electric car from Porsche, in the Asia-Pacific region. And to position the car as a true “Porsche” with the same heart and soul as before. Only electrified. And emphasising that positioning in an Asian context.

We created a launch film that shows the wonderful dichotomy of cities in Asia, the chaos, and presence of soul through the eyes of a child, questioning in awe, everything around her. Through the child‘s innocent queries, we are taken through a visual journey and narrative about the notion of what truly defines soul for a Porsche Taycan.

CREDITS

Client: Ott Yannick (Porsche Asia Pacific)
Managing Director Accounts: Sidhaesh Subrah
Managing Director Creative: Michael Ohanian
Director: Roslee Yusoff
Post Production: Kraftw5rkz
Audio & Composition: Songzu
Accounts: Chanel Yeong
Art Director: Sudarshan Waghmare
Copywriter: Joy Chakravorty